--- ticker: BKNG company: Booking Holdings Inc. filing_type: 10-K year_current: 2025 year_prior: 2024 risks_added: 0 risks_removed: 0 risks_modified: 2 risks_unchanged: 4 source: SEC EDGAR url: https://riskdiff.com/bkng/2025-vs-2024/ markdown_url: https://riskdiff.com/bkng/2025-vs-2024/index.md generated: 2026-05-10 --- # Booking Holdings Inc.: 10-K Risk Factor Changes 2025 vs 2024 > Source: U.S. Securities and Exchange Commission (EDGAR) > Generated: 2026-05-10 > All data extracted directly from official filings. No hallucinated content. > **[AI-Generated Summary]** The paragraph below was produced by a language > model and may contain errors. All other content on this page is deterministically > extracted from the original SEC filing. > Booking Holdings Inc. maintained stability in its risk factor disclosures between 2024 and 2025, with no new risks added and no existing risks removed. The company made substantive modifications to 2 of its 6 total risk factors, including updates to its overarching risk summary and general business risks disclosure. These revisions represent refinements to existing risk articulations rather than shifts in the company's fundamental risk landscape. --- ## Summary | Status | Count | |--------|-------| | New risks added | 0 | | Risks removed | 0 | | Risks modified | 2 | | Unchanged | 4 | --- ## Modified: Our business and financial results are subject to risks and uncertainties, which could adversely affect our business, results of operations, financial condition, and cash flows. **Key changes:** - Reworded sentence: "The risk factors section should be carefully considered in full, in addition to other information appearing in this Form 10-K, including Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations and our consolidated financial statements and related notes." **Prior (2024):** The risk factors section below contains a description of the significant risks facing our Company and should be carefully considered in full. The following is only a summary of the principal risks that make an investment in our securities speculative or risky. **Current (2025):** The risk factors section should be carefully considered in full, in addition to other information appearing in this Form 10-K, including Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations and our consolidated financial statements and related notes. The following is only a summary of the principal risks that make an investment in our securities speculative or risky. --- ## Modified: Risk Factors Summary **Key changes:** - Reworded sentence: "Industry and Business Risks •Adverse changes in market conditions for travel services; •The effects of competition; •Our ability to successfully manage growth and expand our global business; •Adverse changes in third-party relationships; •Our performance marketing efficiency and the effectiveness of our marketing efforts; •Our ability to respond to and keep up with rapid technological or other market changes; •The development and use of generative AI ("Gen AI"); •Our ability to attract and retain qualified personnel; •Operational and technological infrastructure risks; Information Security, Cybersecurity, and Data Privacy Risks •Data privacy and cyberattack risks; •IT systems-related failures or security breaches; Tax Risks •Risks related to exposure to additional tax liabilities and maintaining tax benefits; Legal, Regulatory, Compliance, and Reputational Risks •Legal and regulatory risks; •Risks associated with the facilitation of payments; Financial Risks •Fluctuations in foreign currency exchange rates and other risks associated with doing business in multiple currencies and jurisdictions; •Risks of increased debt levels and stock price volatility; and 7 7 7 •Success of investments and acquisitions, including integration of acquired businesses." **Prior (2024):** Industry and Business Risks •Adverse changes in market conditions for travel services; •The effects of competition; •Our ability to successfully manage growth and expand our global business; •Adverse changes in relationships with travel service providers and restaurants and other third parties on which we are dependent; •Our performance marketing efficiency and the effectiveness of our marketing efforts; •Our ability to respond to and keep up with the rapid pace of technological and market changes; •Our ability to attract and retain qualified personnel; Information Security, Cybersecurity, and Data Privacy Risks •Risks related to data privacy obligations and cyberattacks; •IT systems-related failures or security breaches; Tax Risks •Risks related to exposure to additional tax liabilities and maintaining tax benefits; Legal, Regulatory, Compliance, and Reputational Risks •Legal and regulatory risks; •Risks associated with the facilitation of payments; Financial Risks •Fluctuations in foreign currency exchange rates and other risks associated with doing business in multiple currencies and jurisdictions; •Financial risks including increased debt levels and stock price volatility; and •Success of investments and acquisitions, including integration of acquired businesses. **Current (2025):** Industry and Business Risks •Adverse changes in market conditions for travel services; •The effects of competition; •Our ability to successfully manage growth and expand our global business; •Adverse changes in third-party relationships; •Our performance marketing efficiency and the effectiveness of our marketing efforts; •Our ability to respond to and keep up with rapid technological or other market changes; •The development and use of generative AI ("Gen AI"); •Our ability to attract and retain qualified personnel; •Operational and technological infrastructure risks; Information Security, Cybersecurity, and Data Privacy Risks •Data privacy and cyberattack risks; •IT systems-related failures or security breaches; Tax Risks •Risks related to exposure to additional tax liabilities and maintaining tax benefits; Legal, Regulatory, Compliance, and Reputational Risks •Legal and regulatory risks; •Risks associated with the facilitation of payments; Financial Risks •Fluctuations in foreign currency exchange rates and other risks associated with doing business in multiple currencies and jurisdictions; •Risks of increased debt levels and stock price volatility; and 7 7 7 •Success of investments and acquisitions, including integration of acquired businesses. --- *Data sourced from SEC EDGAR. Last updated 2026-05-10.*