Citizens Financial Group Inc.: 10-K Risk Factor Changes

Our vision is to be a top-performing regional bank distinguished by our customer centricity, mindset of continuous improvement, and excellent capabilities. Our strategy is grounded in a “three-legged stool” model consisting of a transformed Consumer Bank, best-positioned Commercial Bank, and premier Private Bank. To achieve our vision, we are executing against five strategic objectives: Grow high-quality deposits and deepen customer relationships: We remain focused on growing high‑quality deposits and strengthening primary banking relationships by delivering a customer‑centric experience grounded in advice, tailored solutions, and our expanded capabilities. We aim to deepen engagement across key customer segments by offering a comprehensive suite of products designed to anticipate and exceed evolving customer needs, through frictionless digital and omni‑channel experiences that make banking easier, more seamless, and more personalized. Through disciplined execution and risk management, and continuous improvement in how we serve customers, we seek to build deeper trust and relationships and drive sustainable, relationship‑driven deposit growth. Drive scale in growth markets, key industries, and high-opportunity businesses: We continue to strengthen our competitive position by expanding in growth markets, deepening our presence in priority industry verticals, and investing in businesses with attractive and sustainable long‑term potential. Through disciplined resource allocation, targeted talent investments, and a focus on relationship‑led growth, we aim to broaden our reach and build scale where we are best positioned to win. By aligning our capabilities with the evolving needs of middle‑market and mid‑corporate clients, and by expanding in high‑opportunity sectors, we seek to deliver differentiated insights, enhance cross‑bank connectivity, and capture a greater share of high‑quality, relationship‑based opportunities. Deliver high-quality solutions and advice: Providing customers and clients with tailored solutions and trusted advice remains central to our strategy. We are enhancing our product suites, investing in digital and data capabilities, and equipping our teams to deliver seamless, omni‑channel experiences. As customer expectations evolve, we continue to modernize our platforms, strengthen treasury and payment capabilities, and advance advisory‑led engagement across Consumer, Commercial, and Private Bank and Private Wealth. By combining expertise, technology, and a customer‑first mindset, we aim to deliver timely, insight‑driven guidance that deepens relationships and distinguishes our value proposition. Continue to optimize balance sheet and business mix: We manage our balance sheet with discipline and a clear focus on generating attractive, risk‑adjusted returns. Our strategy emphasizes thoughtful capital allocation, proactive portfolio management, and deliberate shifts toward relationship‑oriented, higher‑quality businesses. We remain committed to strengthening the durability of our earnings by increasing the mix of attractive deposits, expanding recurring fee‑income streams, and reducing exposure to lower‑return activities. Through ongoing optimization and rigorous risk management, we aim to maintain a strong financial foundation that supports long‑term resilience and sustained growth. Invest in our people and communities: We invest in our colleagues and communities by fostering strong leadership, building future‑ready skills, and creating an inclusive, healthy workplace. Through targeted development, modern learning tools, and a compelling employee value proposition, we support colleague engagement, agility, and long‑term growth. We also remain committed to promoting well‑being, inclusion, and community impact through programs that strengthen resilience and expand opportunity. By empowering our people and contributing meaningfully to the communities we serve, we reinforce our purpose, strengthen our brand, and build the foundation for enduring performance.