---
ticker: PRU
company: Prudential Financial Inc.
filing_type: 10-K
year_current: 2024
year_prior: 2023
risks_added: 1
risks_removed: 0
risks_modified: 1
risks_unchanged: 9
source: SEC EDGAR
url: https://riskdiff.com/pru/2024-vs-2023/
markdown_url: https://riskdiff.com/pru/2024-vs-2023/index.md
generated: 2026-05-10
---

# Prudential Financial Inc.: 10-K Risk Factor Changes 2024 vs 2023

> Source: U.S. Securities and Exchange Commission (EDGAR)  
> Generated: 2026-05-10  
> All data extracted directly from official filings. No hallucinated content.

> **[AI-Generated Summary]** The paragraph below was produced by a language
> model and may contain errors. All other content on this page is deterministically
> extracted from the original SEC filing.

> Prudential added a new risk factor titled "Potential Impacts" in its 2024 10-K filing while maintaining all previously disclosed risks. The company substantively modified its disclosure on "Operational Risk Types," reflecting updated risk categorization or expanded discussion of operational vulnerabilities. Overall, the risk factor section remained relatively stable with 9 of 11 total risks unchanged between the two years.

---

## Summary

| Status | Count |
|--------|-------|
| New risks added | 1 |
| Risks removed | 0 |
| Risks modified | 1 |
| Unchanged | 9 |

---

## New in Current Filing: Potential Impacts

•Financial losses: The Company experiences a financial loss. This loss may originate from various causes including, but not limited to, transaction processing errors and fraud. •Client service impacts: The Company may not be able to service customers. This may result if the Company is unable to continue operations during a business continuation event or if systems are compromised due to malware or virus. •Regulatory fines or sanctions: When the Company fails to comply with applicable laws or regulations, regulatory fines or sanctions may be imposed. In addition, possible restrictions on business activities may result. •Legal actions: Failure to comply with laws and regulations also exposes the Company to litigation risk. This may also result in financial losses. •Reputational harm: Failure to meet regulator, customer, investor and other stakeholder expectations may cause reputational harm. Liabilities we may incur as a result of operational failures are described further under "Contingent Liabilities" in Note 25 to the Consolidated Financial Statements. In addition, certain pending regulatory and litigation matters affecting us, and certain risks to our businesses presented by such matters, are discussed in Note 25 to the Consolidated Financial Statements. We may become subject to additional regulatory and legal actions in the future.

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## Modified: Operational Risk Types

**Key changes:**

- Added sentence: "•People: Internal fraud, breaches of employment law, unauthorized activities; loss or lack of key personnel, inadequate training; inadequate supervision."
- Reworded sentence: "•Technology: Failures during the development and implementation of new systems; systems failures."
- Reworded sentence: "•Legal and Regulatory: Legal and regulatory compliance failures."

**Prior (2023):**

•Processes: Processing failure; failure to safeguard or retain documents/records; errors in valuation/pricing models and processes; project management or execution failures; improper sales practices; improper administration of our products; failure to adhere to clients' investment guidelines. •Systems: Failures during the development and implementation of new systems; systems failures. 44 44 44 Table of Contents Table of Contents •People: Internal fraud, breaches of employment law, unauthorized activities; loss or lack of key personnel, inadequate training; inadequate supervision. •External Events: External crime; cyber-attack, outsourcing risk; vendor risk; natural and other disasters; changes in laws/regulations. •Legal: Legal and regulatory compliance failures. See "Business - Regulation" for a discussion of the regulations applicable to the Company.

**Current (2024):**

•People: Internal fraud, breaches of employment law, unauthorized activities; loss or lack of key personnel, inadequate training; inadequate supervision. •Processes: Processing failure; failure to safeguard or retain documents/records; errors in valuation/pricing models and processes; project management or execution failures; improper sales practices; improper administration of our products; failure to adhere to clients' investment guidelines. •Technology: Failures during the development and implementation of new systems; systems failures. •External Events: External crime; cyber-attack, outsourcing risk; vendor risk; natural and other disasters; changes in laws/regulations. •Legal and Regulatory: Legal and regulatory compliance failures. See "Business - Regulation" for a discussion of the regulations applicable to the Company.

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*Data sourced from SEC EDGAR. Last updated 2026-05-10.*