Starbucks Corporation: 10-K Risk Factor Changes

2024 vs 2023  ·  SEC EDGAR  ·  2026-05-22
Other years: 2025 vs 2024 · 2023 vs 2022
⚠ AI-Generated

The summary below was generated by an AI language model and may contain errors or omissions. All other content on this page is deterministically extracted from the original SEC EDGAR filing.

Starbucks substantially reorganized its risk disclosures in 2024 by introducing a categorical framework with 11 new risk categories (brand relevance, global operations, supply chain, human capital, ESG, cybersecurity, and others) while removing the pandemic risk that had been prominent in 2023. The company added 17 new specific risks including activist shareholder actions, litigation exposure, and transformation technology execution, alongside substantive modifications to 17 existing risks that deepened focus on international market dependency, intellectual property protection, and strategic execution challenges.

✓ Deterministic extraction — no AI-generated data

Classification is based on semantic text similarity scoring and may include approximations. “No match” means no high-confidence textual match was found — not necessarily that a section was removed.

17
New Risks
1
Removed
17
Modified
8
Unchanged
🟢 New in Current Filing Summary of Risks Associated with Our Business 🔒
🟢 New in Current Filing Risks Related to Brand Relevance and Brand Execution 🔒
🟢 New in Current Filing Risks Related to Our Business 🔒
🟢 New in Current Filing Risks Related to Operating a Global Business 🔒
🟢 New in Current Filing Risks Related to Supply Chain 🔒
🟢 New in Current Filing Risks Related to Macroeconomic Conditions 🔒
🟢 New in Current Filing Risks Related to Human Capital 🔒
🟢 New in Current Filing Risks Related to Competition 🔒
🟢 New in Current Filing Risks Related to Environmental, Social, and Governance Matters 🔒
🟢 New in Current Filing Risks Related to Regulation and Litigation 🔒
🟢 New in Current Filing Risks Related to Cybersecurity and Data Privacy 🔒
🟢 New in Current Filing Risks Related to Intellectual Property 🔒
🟢 New in Current Filing Our investments to transform and enhance the customer experience, including through technology, may not generate the expected results. 🔒
🟢 New in Current Filing If we are unable to meet our projections for new store openings or efficiently maintain the attractiveness of our existing stores, our operating results could suffer. 🔒
🟢 New in Current Filing Our supply chain may be unable to fully support current and future business needs. 🔒
🟢 New in Current Filing Certain activist shareholder actions have caused, and could continue to cause, us to incur expense, hinder execution of our business strategy, and adversely impact our stock price. 🔒
🟢 New in Current Filing We have been, and could continue to be, party to litigation or other legal proceedings that could adversely affect our business, results, operations, and reputation. 🔒
🔴 No Match in Current Filing •Future health epidemics or pandemics could adversely affect our business and financial results. 🔒
🟡 Modified We are increasingly dependent on the success of certain international markets in order to achieve our growth targets. 🔒
🟡 Modified Failure to adequately protect our intellectual property or ensure that we are not infringing on the intellectual property of others could harm the value of our brand and our business. 🔒
🟡 Modified Our reliance on key business partners may adversely affect our business and operations. 🔒
🟡 Modified We may not be successful in implementing important strategic initiatives or effectively managing growth, which may have an adverse impact on our business and financial results. 🔒
🟡 Modified We rely heavily on information technology in our operations and growth initiatives, and any material failure, inadequacy, interruption, or security failure of that technology could harm our ability to effectively operate and grow our business and could adversely affect our financial results. 🔒
🟡 Modified Our business is subject to evolving corporate governance and public disclosure regulations and expectations, including with respect to environmental, social, and governance matters, that could expose us to numerous risks. 🔒
🟡 Modified Our financial condition and results of operations are subject to, and may be adversely affected by, a number of macroeconomic and other factors, many of which are largely outside our control. 🔒
🟡 Modified The loss of key personnel, difficulties with recruiting and retaining qualified personnel, or ineffectively managing changes in our workforce could adversely impact our business and financial results. 🔒
🟡 Modified We may not be successful in our marketing strategies, promotional and advertising plans, and pricing strategies. 🔒
🟡 Modified Our success depends substantially on the value of our brands, and failure to preserve their value could have a negative impact on our financial results. 🔒
🟡 Modified Changes in the availability and cost of labor could adversely affect our business. 🔒
🟡 Modified Economic conditions in the U.S. and international markets have adversely affected, and could continue to adversely affect, our business and financial results. 🔒
🟡 Modified Failure to comply with applicable laws and changing legal and regulatory requirements could harm our business and financial results. 🔒
🟡 Modified We face risks as a global business that could adversely affect our financial performance. 🔒
🟡 Modified Reported incidents involving food- or beverage-borne illnesses, tampering, adulteration, contamination, or mislabeling, whether or not accurate, could harm our business. 🔒
🟡 Modified Failure to meet our announced guidance or market expectations for our financial performance will likely adversely affect the market price and increase the volatility of our stock, and fluctuations in the stock market as a whole may also impact the market price and volatility of our stock. 🔒
🟡 Modified Evolving consumer preferences and tastes, as well as adverse public or medical opinions about the health effects of consuming our products, may adversely affect our business. 🔒
35 changes in this historical filing

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